SURI Toothbrushes


ExpertiseUX Design, Customer Journey Maps, Quantitative and Qualitative ResearchToolsFigma, Qualtrics, JIRA

Goal

This project was for a sustainable electric toothbrush brand from Britain called SURI who wanted to create differentiated customer journey for customers in the US as they entered the market. For this I designed an interactive pop up for their website that build the customers shopping cart for them with a few simple questions. The goal of this was to get customers to their shopping cart and check out rather than sifting through their website.

Qualtrics Survey

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